The more followers you have on Twitch, the higher the chances of people seeing your content. Whether you’re a vlogger or entrepreneur, more followers mean more potential business opportunities.
So what do you do if you notice your list of followers continuously dwindling?
Here are 8 tips on how to finally stop losing followers on Twitch:
- Engage your Twitch followers.
- Stream relevant Twitch content.
- Be a consistent streamer.
- Be mindful of how long your streams are.
- Pay attention to aesthetics.
- Interact with your audience.
- Be yourself.
I’ll talk about the different strategies you can use to stop losing followers on Twitch and how these can encourage more people to subscribe to your channel. I’ll also explain some tools available on and for Twitch that can help you further promote and develop your online business. Let’s get the ball rolling!
1. Engage Your Twitch Followers
Engaging your Twitch followers makes them interested in what’s going on with your business and what else you have in store.
Whenever you’re putting out any sort of content, you should always have a clear call to action so followers know exactly what you want to happen. You should also make announcements as necessary so they’ll know which direction you’d like to take your channel.
You might be surprised to learn how eager people are to support you if they know exactly how they can help.
Also, consider the following creative approaches:
Persuade Your Followers To Interact With You on Other Platforms
Don’t miss an opportunity to let your followers know about your other ventures. You can do things like:
- Talk about your website (when it’s appropriate) to encourage them to visit.
- Mention your other social media accounts and encourage them to follow you there too.
- Tease them about upcoming activities.
- Ask them to subscribe to your newsletters (if you have those).
By doing so, your Twitch followers can become a loyal client base who are always on the lookout for what you have to offer. They might also be able to attract new followers for you. If they like you enough to talk about you to their friends and families, you’ll soon find your follower list growing before you know it.
Launch a Twitch Giveaway Contest
Who doesn’t love freebies? A giveaway is a great way to reward your loyal followers and encourage new ones to stay. It’ll also encourage more activity and interaction with your channel, boosting its visibility and popularity.
You can launch your contest directly from Twitch, or you can also use your other social media accounts to promote the contest and direct traffic toward your Twitch account.
Ideally, you should do the contest live via Twitch. Before the big day, let your followers know exactly how to join the contest.
For example, here are some ways your viewers can join the contest:
- Subscribe to your Twitch channel.
- Watch a Twitch video and like it.
- Subscribe to your newsletters.
- Submit an image or short video about a specific topic related to the contest.
- Follow you on other social media platforms.
2. Stream Relevant Twitch Content
When deciding what kind of content to feature, you should be strategic. Remember that your followers clicked on that “Follow” button for a reason. They could just as easily click “Unfollow” if your content doesn’t resonate with or doesn’t feel relevant to them.
Some of the reasons they may have started following you are:
- They liked the first video they watched on your channel and are curious if you can come up with more.
- They’ve seen a number of your videos and, so far, they like what they see.
- You have similar interests.
- They find you entertaining.
- They find your content informative.
- They think your content is unlike anything else they’ve seen on Twitch.
- They want to be updated on the latest news regarding a particular topic.
It’s important to stream content relevant to your specific audience.
For example, if your Twitch channel is all about gaming, consider featuring new video games as soon as they’re announced, or maybe even try out new game consoles
. Uploading a cooking video may seem out of place with your other content and may even turn some followers off.
That said, you shouldn’t be scared about branching out into other topics and content types. Being too rigid in your approach might bore your audience and cause them to unfollow you.
You can try dabbling with topics outside your niche now and then and see how your audience reacts. For instance, if your channel is about creating art, you might want to segue into making music and see how your followers take it.
3. Be a Consistent Streamer
Consistency is key, especially when trying to build a following on Twitch. A regular broadcast schedule ensures your followers can catch you live since they pretty much know which days and what times you usually stream content.
Also, consider your followers’ lifestyles and schedules. For instance, if your followers are mostly gamers, you might want to stream content early in the evening when everyone is already done with work or school.
If your channel is about cooking, mid-mornings might be the best time to stream, as you can help your followers decide what meals they can prepare for their family for that day.
4. Be Mindful of How Long Your Streams Are
Streaming for too long can bore your audience and cause them to lose interest in what you’re talking about. On the other hand, streaming for only a few seconds may leave your audience frustrated and wanting more (and not in a good way).
As a general rule, your broadcast shouldn’t be shorter than an hour or longer than two hours. That way, you can effectively grab and sustain your viewers’ interest and attention. Also, doing this lets your content peak and attract potential new followers to your channel.
5. Pay Attention to Aesthetics
Apart from content, how your channel looks can also make a difference in how people respond to your channel. The key is to grab people’s attention for the right reasons. Find a way to hold people’s interest long enough for them to want to know more about what your channel has to offer.
Here are some tips:
Be Innovative in Designing Your Twitch Layout
An eye-catching and attractive layout will give you an edge over your competitors. You don’t need a fancy graphic design degree to do that: Various tools can help you create overlays best suited for your channel. You can even animate your overlays to make your channel more impressive.
Here’s a table of tools you can use to create a layout for your Twitch channel, including their key features:
|Is it free?||Does it have customization support?||Does it have dynamic overlays?|
|Canva||Yes, with the option to pay||Yes||Yes|
|OvrStream||Yes, with the option to pay||Yes||Yes|
|Nerdordie||Yes, with the option to pay||Yes||Yes|
|Overlayr||Yes, with the option to pay||None||None|
|Twitchoverlay.com||Yes, with the option to pay||None||Yes|
Here are other factors to make your Twitch channel more appealing:
Your profile photo should be an accurate representation of your channel. People should be able to roughly tell what your channel is all about just by looking at it. It could be an image of you, your business logo, or an object closely associated with the topics you usually stream about.
Video Player Banner
Your video player banner is what everyone sees when you’re not currently broadcasting. You can use it to promote your social media accounts, website, or any event related to your Twitch channel. Since your followers see your banner even when you’re offline, it’s a great way to passively promote and build your brand and online presence.
Twitch Channel Banner
The Twitch channel banner, on the other hand, is the image at the top of your Twitch page. It’s also the background your viewers see when watching your streams. Here are a few tips for creating a Twitch channel banner:
- Make it appealing but not distracting.
- Ensure that images (if any) complement your channel.
- Take note of color combinations so they’re easy on the eyes and won’t potentially distract or annoy your viewers.
Be Creative With Stream Titles
Titles are the face of every video on your channel. If your target audience doesn’t like what they see right off the bat, they might just scroll away, denying you the opportunity to engage with them. Come up with eye-catching titles that convey a direct and concise message.
One handy tip is to consider things from your target audience’s perspective. Ask questions like:
- If they’re searching for a specific topic, how would they research it?
- What particular keywords would they use?
Putting yourself in their shoes will help you tailor-fit your stream titles to the needs of your audience.
For instance, if you’re thinking of a title for a cooking video that features pasta, think of what people interested in pasta recipes might type into the Twitch search bar. You can go to the search bar yourself and explore various keywords related to the topic. These will help you come up with a relevant stream title.
6. Interact With Your Audience
People can often be quick to unfollow when they get bored during a stream. With a multitude of streamers to choose from, they can easily find another channel that caters to their interests. One way to hold your viewers’ attention is by interacting with them.
Here are some ways to connect with your viewers:
a) Start a Q&A Session
This will allow your viewers to get to know you better. Familiarity will make them want to learn more about you and support you. You can also ask questions about them. This is a great way to establish rapport with your viewers. Basically, treat your viewers like friends that you can converse with about your common interests.
b) Ask for Feedback
Ask for suggestions from your audience. Ask them what they want to see and what topics they want to be featured on your channel. You can also request feedback on your recent streams and ask which areas they think you should improve on. This way, you can tailor-fit your future streams to your followers’ preferences.
c) Set Up a Fundraiser
A fundraiser is especially useful if you spearhead efforts to raise money for a good cause. People who care about the same cause as you are more likely to help, and you may be able to get loyal followers in the process. Of course, your interest in the cause has to be genuine: Your audience has likely seen enough streamers to spot a faker from a mile away.
d) Utilize Twitch Bits
You can use Twitch Bits to gauge your followers’ satisfaction with your channel. These are virtual goods viewers can send you to show support, appreciation, and (sometimes) in exchange for a feature or acknowledgment in one of your broadcasts.
However, you should never directly solicit Twitch Bits from your followers. Instead, create interactive activities like polls or games for your viewers to enjoy and participate in.
e) Host a Subathon
The word “subathon” is a portmanteau of “subscriber” and “marathon.” It’s one way to help you stop losing followers and boost your subscribers. Just remember that when you’re hosting a Subathon, you should clearly set your goals, indicate the specific incentives your followers will enjoy, and set a definite time limit for your stream.
I know I said that your content should be generally consistent. However, things can get pretty boring if you don’t try to reinvent the wheel once in a while. Try to sprinkle some variety on occasion by collaborating with other Twitch streamers and relevant local businesses. This way, you’ll significantly expand your reach and explore untapped markets.
8. Be Yourself
Don’t forget that you’re also promoting yourself on your Twitch channel, not just your business or brand. Your followers likely didn’t hit that “Subscribe” button only for the content you offer. They likely also chose to follow your channel because they felt a genuine human connection with you.
Here are some tips to keep in mind when you’re streaming on Twitch:
People may have come to your channel to be entertained or learn something new. So, you should ensure you always come across as someone who has sufficient knowledge about a certain topic without seeming too authoritative or bossy. Remember that confidence is not the same as arrogance.
Strive to create an open, welcoming vibe in your channel so your followers (both old and new) won’t hesitate to interact and participate whenever possible. If people feel that they belong or fit into your channel, chances are they’ll soon develop an affinity for it. This is how you can create a loyal follower base and is a great way to invite new followers.
Losing a follower or two on Twitch isn’t bad, but if you notice that your numbers are significantly and continuously declining, you need to act fast. Twitch is growing fast and becoming more popular worldwide, so competition can be pretty stiff.
One of the best ways to stop losing followers is to tailor-fit your approach to the needs and expectations of your viewers. Make little tweaks in your channel regularly so it’s always fresh, exciting, and dynamic.